Tuesday, December 24, 2019

Commercial Advertisement Coca Cola Make It Happy

Commercial Advertisement: Coca-Cola-Make It Happy Mood The mood depicted in the commercial is that of positivity, happiness, and optimism that we should put our variations aside so that we can all be victorious. Optimism is, therefore, depicted as it is clear that every living thing in the universe deserves nothing than the best and human beings are not an exemption. From the mood shown it becomes clear that living things should treat others as neighbors, and this is where the virtue of unity emerges. The virtue of happiness can be viewed based on the fact that at the end of the advert the insects are successful in terms of accomplishing their set goal. The set goal at this point is ensuring that the coke bottle is opened so that each one of them benefits in one way or another. The insects are, therefore, able to achieve this through the virtue of cooperation that they incorporate. On the other hand, a mood of surprise can be depicted based on the fact that the coke bottle that the insects take belongs to a man who was laying on the ground taking a nap. After the man wakes up, he is shocked that his coke bottle is missing, and he is not able to comprehend what took place when he was a sleep. It is, therefore, evident that different moods were noticed in the advertisement, and this is instrumental in ensuring that the commercial attains its intended purpose. Soundtrack The music used is cool and soothing, and this is ideal for making the audience eager about what theShow MoreRelatedCoca Cola s Big Game Commercial Appeals1111 Words   |  5 PagesIs there such thing as an advertisement that could turn someone’s day completely around? Advertisements are used by companies every day to persuade viewers or make them feel a certain way about a certain situation. Some commercials show that hateful words are used every day on the internet, and are hurting the teens around the world every time they are posted for everyone to see. Like similar ads during the Super Bowl, Coca Cola’s Big Game commercial appeals to viewers through visuals and emotionsRead MoreCritical Analysis : Critical Literacy Essay1582 Words   |  7 PagesFor years, families and individuals worldwide have watched and loved Coca Cola commercials for their originality, humor, and positive messages. However, one can also find their subtle meanings of the commercials by using C harles Temple analysis. Charles Temple’s â€Å"Critical Literacy† is used in this context to analyze and better understand the ideas behind the messages conveyed in a particular Coca- Cola advertisement. The ad contains components of â€Å"Critical Literacy† that can be used to better understandRead MoreCoca Cola s Anti Obesity Advertisement1307 Words   |  6 Pagesmain purpose of large corporations like Coca Cola, or any corporations for that matter, is to sell. The public knows that, or so it claims. Does it completely understand that when it complains that Coca Cola’s advertising doesn’t reveal the entire story? Companies in this century have to do anything possible to sell the product, especially with all of the new nutritional information. Ideally, lying to the consumers would not occur, but companies must make a living somehow. However, even though soRead MoreDo You Really Know What It?912 Words   |  4 Pagescan of Coca Cola you are givi ng to your child? In a six hundred milliliters bottle contains high fructose corn syrup, fifteen teaspoons of added sugar, and no kola nut extra contrary to what is implied by the â€Å"Cola† name. Advertisers wouldn t tell you that even if they wanted to. Every day during daily activities like walking, driving or even relaxing at home people are bombarded by images of perfect bodies, beautiful hair, and having parties with lots of friends, everyone looks so happy. TheseRead MoreMarketing Plan For Coca Cola Essay1487 Words   |  6 PagesASSIGNMENT-1 Advertisement Name: - Ogilvy Amsterdam Wants You to’ Choose to Smile’ for Coca-Cola Theme of the advertisement:- It is said that children smile up to 40 times more than adults every day. â€Å"It’s the first thing we ever learn to do†. Challenging viewers to watch without smiling. 1. Introduction:- Now a day everyone is busy on their own world. So the department of broadcasting and media try to put some effective social awareness through the advertisements to analyse the importance ofRead MoreThe Case Of Food And Beverage Companies947 Words   |  4 Pagesto food. The fact that a large number of companies present unrealistic commercials to sell their products, taking advantage of that huge number of people don’t examine the products they buy. Companies use millions of dollars to advertise, using celebrities to present their products with images that are not close to the reality. This is the case of some food and beverage companies such as McDonald’s, Carl’s Jr. and Coca Cola. These three companies promote and advertised images of people enjoyingRead MoreCoca Cola Company : Destroying America s Health1360 Words   |  6 PagesDauwd Farooqi†¨Ms. Phillips ENC 1102 25 January 2015 The Coca Cola Company: Destroying America’s Health When a child is born, the parents hope that they have a better, and longer life then they did. Yet for the first time in modern US history, â€Å"Today’s children are expected to have shorter life expectancies than there parents† (Life Expectancy of U.S. Children Cut Short by Obesity). 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Optimism is a fair game. It is clear that every living thing in the universe deserves nothing other than the best, and human beings are not an exemption. From the mood shown it becomes clear that living things should treat each other as neighbors, and this is whereRead MoreHow and why is Coca-Cola using the theme of happiness and celebration in their advertisements to increase sales?5717 Words   |  23 Pages How and why is Coca-Cola using the theme of happiness and celebration in their advertisements to increase sales? Introduction and background: Coca-Cola is one of the world’s largest beverage companies. It started its journey in 1886 as a small one-man business with modest average sales of nine servings per day. Since then, it has grown into the world’s most powerful brands with more than 1.9 billion servings sold each day in 200 different countries. Furthermore, Coca-Cola was ranked third in

Monday, December 16, 2019

Quiz Questions for Chapter 9 Free Essays

Quiz Questions for Chapter 9 1. A truck was purchased for $25,000. It has a six-year life and a $4,000 salvage value. We will write a custom essay sample on Quiz Questions for Chapter 9 or any similar topic only for you Order Now Using straight-line depreciation, what is the asset’s carrying value (book value) after 2 1/2 years? a. $8,750. b. $12,250. c. $14,583. d. $16,250. 2. On January 1, 2003, Superior Landscaping Company paid $17,000 to buy a stump grinder. If Superior uses the grinder to remove 2,500 stumps per year, it would have an estimated useful life of 10 years and a salvage value of $4,500. The amount of depreciation expense for the year 2003, using units-of-production depreciation and assuming that 3,500 stumps were removed, is a. 2,380. b. $1,750. c. $1,700. d. $1,250. 3. The sale for $2,000 of equipment that cost $8,000 and has accumulated depreciation of $6,700 would result in a a. gain of $2,000. b. gain of $700. c. loss of $700. d. loss of $1,300. 4. Underestimating the number of tons of a mineral that can be mined over a mineral deposit’s life will result in a. overstated net income each year. b. overstated total assets each year. c. overstated depletion expense each year. d . no effect on total assets each year. 5. A copyright is obtained for what becomes a very successful book. The publisher expects the book to generate sales for 10 years. The copyright should be amortized over a. 2 to 4 years. b. 10 years. c. 40 years. d. the author’s life plus 50 years. The following information pertains to the next two questions. Z Company purchased an asset for $24,000 on January 1, 2004. The asset was expected to have a four-year life and a $4,000 salvage value. 6. The amount of depreciation expense for 2006 using double-declining-balance would be a. $2,000. b. $3,000. c. $6,000. d. $12,000. 7. Assume that Z Company uses straight-line depreciation. If on January 1, 2007, Z Company sells the asset for $10,000, the statement of cash flows would report a a. $1,000 cash inflow from gain on the sale of the asset in the operating activities section. b. $10,000 cash inflow from an asset disposal in the investing activities section. c. $9,000 cash inflow from an asset disposal in the financing activities section. d. a and c. 8. On January 1, 2006, Fulsom Corporation purchased a machine for $50,000. Fulsom paid shipping expenses of $500 as well as installation costs of $1,200. Fulsom estimated the machine would have a useful life of ten years and an estimated salvage value of $3,000. If Fulsom records depreciation using the straight-line method, depreciation expense for 2007 is. a. $4,870. b. $5,170. c. $5,270. d. $5,570. 9. Hickory Ridge Company purchased land and a building for $920,000. The individual assets were appraised at the following market values: Land $614,400 Building $345,600 Recording the land in the accounting records would a. increase land by $588,800. b. increase land by $614,400. c. increase assets by $920,000. d. Both a and c. 10 Penny Lane and Associates purchased a generator on January 1, 2006, for $6,300. The generator was estimated to have a five-year life and a salvage value of $600. At the beginning of 2008, the company revised the expected life of the asset to six years and revised the salvage value to $300. Using straight-line depreciation, the depreciation expense recorded in 2008 would a. decrease assets and equity by $1,140. b. decrease assets and equity by $930. c. decrease assets and equity by $1,005. d. decrease assets and equity by $1,500. 11 Which of the following statements about goodwill is true? a. The amount of goodwill is measured by subtracting the amount paid for assets from their fair market value on the purchase date. b. The amount of goodwill is recorded as an asset. . Recording impairment of goodwill reduces the amount of net income. d. All of the above. 12 XYZ Company paid cash for a capital expenditure that improved the operating efficiency of one of its assets. Which of the following reflects how this expenditure affects the company’s financial statements? a. b. c. d. 13 Assets = +- +- – n/a Liab. n/a n/a n/a n/a + Equity n/ a n/a – n/a Rev. – n/a n/a n/a n/a Exp. n/a n/a + n/a = Net Inc. n/a n/a – n/a Cash Flow – IA n/a – OA n/a KLM Company experienced an accounting event that affected its financial statements as indicated below: Assets = – Liab. n/a Equity – Rev. – n/a Exp. + = Net Inc. – Which of the following events could have caused these effects? a. recognizing depreciation. b. paying cash for a capital expenditure. c. amortizing a patent. d. none of the above. Cash Flow – OA 14. Which of the following correctly matches the type of long-term asset with the term used to identify how that asset’s cost is expensed? Building Oil Reserve Copyright a. Amortization Depreciation Depletion b. Depletion Amortization Depletion c. Amortization Depletion Depreciation d. Depreciation Depletion Amortization 15. Which of the following is true? . The book value of an asset is its estimated market value. b. The primary purpose of recording depreciation expense on the income statement is to reduce income tax expense. c. Recording depreciation expense decreases the book value of the asset in the year it was used to produce revenue. d. The accumulated deprecation for an asset provides the cash needed to replace the asset at the end of its useful life. Quiz Questions for Chapter 10 The following information pertains to the next seven questions. On January 1, 2003, XYZ Corporation issued a $5,000 face value bond that sold for 90. The bond had a five-year term and paid 10 percent annual interest. The company used the proceeds from the bond issue to buy land. The land was leased for $600 of cash revenue per year and was sold at the end of the 5th year for $4,200 cash. 1. The carrying value of the bond liability on January 1, 2003, would be a. $4,600. b. $4,500. c. $5,000. d. $4,000. 2. The amount of interest expense reported on the 2003 income statement would be a. $450. b. $400. c. $500. d. $600. 3. Interest expense reported on the income statement over the life of the bond would a. ncrease by $100 each year. b. decrease by $100 each year. c. be the same each year. d. equal the stated rate of interest. 4. The carrying value of the bond liability on December 31, 2007 would be a. $4,500. b. $5,000. c. $4,900. d. $4,600. 5. The sale of the land on December 31, 2007, would a. increase retained earnings by $300. b. increase equity by $4,200. c. reduce net income by $300. d. have no effect on retained earnings. 6. T he total amount of liability associated with the bond issue would a. increase each year as a result of the amortization of the discount. b. ecrease each year as a result of the amortization of the discount. c. remain the same each year. d. always be equal to the face value of the bond payable. 7. The amount of the cash outflow for interest expense in 2005 would be a. $600. b. $400. c. $500. d. $ 0. Use the following information to answer the next three questions. On January 1, 2003 , Keynes Company issued a $20,000 face value bond that sold for 110. The bond had a ten-year term and a stated annual interest rate of 8 percent . 8. The carrying value of the bond liability on January 1, 2003, would be a. $20,000. . $22,000. c. $21,800. d. $20,200. 9. The amount of interest expense reported on the company’s 2003 income statement would be a. $1,200. b. $1,400. c. $1,600. d. $1,050. 10. The amount of interest expense reported on the company’s 2004 income statement would be a. $1,400. b. $1,600. c. $1,800. d. $2,000. 11. If a bond sells at a discount, which of the following is true? a. The market interest rate at the time of issue is greater than the stated interest rate on the bond. b. The market interest rate at the time of issue is less than the stated interest rate on the bond. c. The market interest rate at the time of issue is the same as the stated interest rate on the bond issue. d. The market interest rate is expected to increase above the stated interest rate on the bond. 12. On January 1, 2003, Ink, Inc. borrowed $100,000 cash from the Fidelity Bank on a note that had a 6 percent annual interest rate and a five-year term. The loan is to be repaid in annual payments of $23,741. 69 on January 1 each year. The amount of the January 1, 2004, payment applied to interest and to principal would be a. $6,000 / $94,000. b. $17,741. 69 / $94,000. c. $4,935. 0 / $82,258. 31. d. $6,000 / $17,741. 69. 13. Indigo Company can borrow up to $50,000 on its line of credit at the state bank. The company agrees to pay interest monthly at 2 percent above prime. Funds are borrowed or repaid on the first day of each month. Month Jan. Feb. March Amounts Borrowed or (Repaid) $15,000 $ (5,000) $30,000 Prime Rate 6 percent 5 percent 4 percent The amount of interest to be accrued o n the March 31 is a. $225. 00. b. $100. 00. c. $133. 33. d. $200. 00. 14. XYZ Company experienced an accounting event that affected its financial statements as indicated below: Assets = Liab. + + Equity n/a Rev. – n/a Exp. n/a = Net Inc. n/a Cash Flow + FA Which of the following events could have caused these effects? a. A bond issued at face value. b. A bond issued at a discount. c. A bond issued at a premium. d. All of the above. 15. A bond will sell at a premium if: a. The market rate of interest is equal to the bond’s stated rate. b. The market rate of interest is greater than the bond’s stated rate. c. The market rate of interest is less than the bond’s stated rate. d. The bond is convertible into common stock. Quiz Questions for Chapter 11 1. The ZZ Corporation had the following shares of stock outstanding at December 31, 2003: Common Stock, $50 par value, 40,000 shares outstanding; and Preferred Stock, 6 percent, $100 par value, cumulative, 10,000 shares outstanding. Dividends for 2001 and 2002 were in arrears. On December 31, 2003, ZZ declared total cash dividends of $250,000. The total amounts payable to preferred stockholders and common stockholders, respectively, are: a. $60,000 / $190,000. b. $120,000 / $130,000. c. $125,000 / $125,000. d. $180,000 / $70,000. Use the following information to answer the next four questions. The Kramer Company was started when it issued 200 shares of $5 par value common stock at a market price of $20 per share. The company repurchased 10 shares at a market price of $15 per share. Later the company reissued 5 shares at a market price of $20 per share. At the end of the first year of operations the company’s equity included $1,200 of retained earnings in addition to its contributed capital. 2. The entry to record the original issue of 200 shares of stock would a. increase cash by $4,000 / increase common stock by $4,000. b. ncrease cash by $4,000 / increase common stock and paid-in capital in excess of par value by $1,000 and $3,000, respectively. c. decrease cash by $4,000 / increase common stock common stock by $4,000. d. increase cash by $1,000 / increase common stock by $1,000. 3. The entry to record the purchase of the 10 shares of the company’s own stock would a. decrease assets / decrease equity. b. decrease assets / increase equity. c. decrease assets / increase treasury stock. d. both a and c. 4. What effect would reissuing the 5 shares have on the company’s paid-in capital from treasury stock transactions account? . No effect. b. Increase additional paid-in capital by $100. c. Increase additional paid-in capital by $25. d. Decrease additional paid-in capital by $75. 5. The total amount of stockholders’ equity at the end of the first year would be a. $5,150. b. $5,200. c. $1,200. d. none of the above. 6. Which of the following is an advantage of the corporate form of business organization? a. double taxation. b. amount of regulation. c. limited liability. d. entrenched management. 7. Jan Irving started a proprietorship on January 1, 2007 with a $1,000 cash contribution to the business. During the first year of operations the company generated $5,000 of cash revenue and incurred $2,000 of cash expenses. Also, Jan withdrew $500 from the business. At the end of 2007 the balance in the Jan Irving, Capital account was a. $1,000. b. $3,000. c. $3,500. d. $4,000. 8. ABC Company is authorized to issue 100,000 shares of common stock. The company issued 60,000 shares of common stock and later repurchased 15,000 shares of its own common stock. How many shares are outstanding? a. 60,000. b. 45,000. c. 100,000. d. 40,000. 9. An 8 percent stock dividend on 12,000 shares of outstanding preferred stock with a par value of $20 per share and a market value of $60 a share will have what effect on the accounting equation? a. Increase preferred stock by $57,600. b. Increase cash by $38,400. c. Decrease retained earnings by $19,200. d. Decrease retained earnings by $57,600. 10. Which of the following statements concerning a two-for-one stock split is true? a. The number of shares outstanding will decrease. b. The market price of the stock would be expected to increase. c. The company’s equity will increase. d. No journal entry would be necessary. 1. EFG Company paid cash to purchase treasury stock. Which of the following reflects how this event affects the company’s financial statements? a. b. c. d. 12. Assets – +- – +- = Liab. n/a n/a n/a n/a + Equity – n/a – n/a Rev. – n/a n/a n/a n/a Exp. n/a n/a + + = Net Inc. n/a n/a – – Cash Flow – FA â⠂¬â€œ OA – FA – OA ZGAR Company distributed a stock dividend. Which of the following reflects how this event affects the company’s financial statements? a. b. c. d. Assets – n/a – n/a = Liab. n/a n/a n/a n/a + Equity – +- – +- Rev. – n/a n/a n/a n/a Exp. n/a n/a + n/a = Net Inc. n/a n/a – n/a Cash Flow n/a n/a – FA – FA Quiz for Chapter 12 1. Which of the following cash transactions is classified as an investing activity on the statement of cash flows? a. Cash borrowed. b. Cash received from issuing stock. c. Cash received from revenue. d. Cash collected on a loan. 2. A building costing $55,000 with $16,500 of accumulated depreciation was sold for $40,000. How would the cash flow from the sale appear on the statement of cash flows? a. $1,500 in operating activities and $38,500 in investing activities. b. $40,000 in financing activities. c. $38,500 noncash financing and investing activities and $1,500 in operating activities. . $40,000 in investing activities. 3. The owners of X Company invested $2,000 in the company. X Company used the cash to invest in Y Company. On X’s statement of cash flows these transactions would be classified, respectively, as a. an investing activity and an investing activity. b. a financing activity and a financing activity. c. an investing activity and a financing a ctivity. d. a financing activity and an investing activity. 4. Issuing a note for the purchase of land is an example of a. an investing activity. b. a financing activity. c. a noncash investing and financing activity. d. transaction that would not appear on the statement of cash flows. 5. The sum of the three major components (operating activities, investing activities, and financing activities) on a statement of cash flows will add up to a. the ending cash balance. b. the change in the cash account balance between the beginning and ending of the period. c. the amount of cash inflow for the period. d. net income for the period. Answers: Chapter 9: D, B, B, C, B, A, B, A, D, B, D, A, D, D, C Chapter 10: B, D, C, B, C, A, C, B, B, A, A, D, D, D, C Chapter 11: D, B, D, C, A, C, C, B, D, D, A, B Chapter 12: D, D, D, C, B How to cite Quiz Questions for Chapter 9, Essay examples

Saturday, December 7, 2019

Difference Between Microeconomics and Macroeconomics free essay sample

There are differences between microeconomics and macroeconomics, although, at times, it may be hard to separate the functions of the two. Microeconomics and macroeconomics are the two major categories within the field of economics. Microeconomics is the branch of economy, especially such topics as markets, prices, industries, demand, and supply. Microeconomic concentrates on the difficulties of the markets for services and goods, and how the price affects the growth of the markets (Microeconomics 2000-2010). Microeconomics examines the behavior of individual economics entities: firms and consumers. How do individuals make consumption decisions? How do firms make profits and price their goods and services. The main focus of microeconomics is markets, wage markets, the market for gasoline, rent markets, etc. Macroeconomics is the branch of economics that studies the entire economy, especially topics as aggregate production, unemployment, inflation, and business cycles. Macroeconomics is a vast field that concentrates on two areas, economic growth and changes in the national income (Macroeconomics 2000-2010). We will write a custom essay sample on Difference Between Microeconomics and Macroeconomics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Macroeconomics asks questions like; why does the U. S. conomy generally experience higher rates of growth than European economies? What causes inflation? What effect does the national debt have on economic growth? Economic goals have five conditions of the mixed economy, including full employment, stability, economic growth, efficiency, and equity, that are generally desired by society and pursued by governments through economic policies. The five goals are typically divided into the two that are important for microeconomics (efficiency and equity) and the three that are important for macroeconomics (full employment, stability, and economic growth) (Economic Goals 2000-2010). Efficiency and equity are the two-microeconomics goals most relevant to markets, industries, and part of the economy and are thus important to the study of microeconomics. Efficiency is achieved when society is able to get the greatest amount of satisfaction from available resources. Equity is achieved when income and wealth are fairly distributed within society (Economic Goals 2000-2010). Full employment, stability, and economic growth are the three macroeconomic goals most relevant to the aggregate economy and consequently are of the prime importance to the study of macroeconomics. Full employment is achieved when all available resources labor, capital, land, and entrepreneurship are used to produce goods and services. Stability is achieved by avoiding or limiting fluctuations in production, employment, and prices. Economic growth is achieved by increasing the economys ability to produce goods and services (Economic Goals 2000-2010). Each goal, achieved by itself, improves the overall well being of society. Examples of Microeconomics and Macroeconomics Microeconomics, focus on the supply and demand side, which refers to the behavior of people as they interact with one another in competitive market (Mankiw 2009). When a national disaster such as a hurricane hits a region, basic commodities, such as gasoline and bottled water experience increasing demand and shrinking supplies. Even with the cost of gasoline going up every week, the demand is still very high. With the supply of gasoline going down the cost is getting higher just to keep up with the demand of gasoline. I spend about 40 dollars a week to keep gasoline in my car so I can get back and forth to work and to do me daily errands. Macroeconomics focus on changes in employment rates, inflation, and interest rates. Loans were made, by banks and mortgage companies like Freddie Mac and Fannie Mae to people who simply could not afford to repay them back. When the mortgage crisis was happen I went to apply for a loan to get a house so I could get the 8,000 house credit I was turn away even with me having a good job and being on my job for over 3 years. They only wanted to give out loans to people who had a 770 credit score or higher. My credit score is not bad around 685 but in the recent year, I just went through a divorce that had a very negative effect on my credit score. With all the economic downfalls, this has affected my family and me very much. I have to work harder so I can provide food for my son and childcare keep going up just to keep up with the rises in prices for goods. As a single mother lately, I have to budget a lot and cut out many fun actives just because I can no longer afford them. Reference: Macroeconomics, Amos Web Encyclonomic WEB*pedia, Retrieved October 19, 2010 from http://www. AmosWEB. com, Amos WEB LLC, 2000-2010 Microeconomics, Amos Web Encyclonomic WEB*pedia, Retrieved October 19, 2010 from http://www. AmosWEB. com, Amos WEB LLC, 2000-2010 Economic Goals, Amos Web Encyclonomic WEB*pedia, Retrieved October 20, 2010 from http://www. AmosWEB. com, Amos WEB LLC, 2000-2010 Mankiw N. Gregory. Principles of Economics (fifth edition) South-Western Cengage Learning